So when she tied the knot last year, she spared no detail. She walked
down the aisle in a flowing ivory gown with a long veil and lacey
bolero jacket.Custom Royal Princess Long Evening Dresses Short
Beads Sleeves Empire. Ten flower-toting bridesmaids and seven groomsmen
were in the wedding party. And after the ceremony, 100 guests dined on
beef tenderloin, clams casino and a three-tier vanilla cake.
Only a few years ago, it was considered in poor taste for a bride over age 55,you will find so many wonderful wedding dress 100%silk with
high quality and low price. particularly if she had been previously
married, to do things like wear a fancy wedding gown, rock out to a DJ
at the reception or have the groom slip a lacy garter belt off of her
leg. But those days are gone: Older couples no longer are tying the knot
in subtle ways.
The trend in part is being driven by a desire
to emulate the lavish weddings of celebrities of all ages. But it’s also
one of the results of a new “everything goes” approach that does away
with long-held traditions and cookie-cutter ceremonies in favor of doing
things like replacing the first husband-and-wife dance with a group
re-enactment of Michael Jackson’s “Thriller” video. That’s left older
couples feeling less conscious about shelling out serious cash to party
like their younger peers.
In 2011, women ages 55 and over
accounted for 5.2 percent and men in that age range made up 7.9 percent
of the more than 2.1 million marriages performed in that year in the
U.S.White Organza Beaded Empire Dresses Cocktail
Dress., according to Bowling Green State University’s National Center
for Family and Marriage Research, based on analysis of census figures.
And
those older couples spend more. They’re usually empty nesters who don’t
have the same worries as their younger counterparts: They aren’t saving
for their first home, for instance, and they aren’t burdened by huge
student loan debts they must worry about paying off.
At David’s
Bridal, the nation’s largest bridal chain with 300 locations across the
U.S., business from older couples has doubled in the past two years,
compared with modest growth for the younger age group, said Brian
Beitler, the chain’s chief marketing officer. And while older customers
represent only two to three percent of overall sales, the company
expects that figure to keep growing.
And they’re a lucrative
bunch. David’s Bridal, which is based in Consohocken, Pa., said older
brides spend about $700 to $800 on gowns, including accessories like
necklaces. That’s higher than the $500 to $600 that customers in their
twenties and early thirties typically spend.Red Ruched Flower PearlsA-line Ruching Pearl Chiffon Prom gowns Engagement.
But
older brides aren’t just spending more, they’re spending differently.
For instance, in the past, older brides tended to stick with
special-occasion dresses, but now they want more traditional wedding
gowns.
The trend is so prevalent that the David’s Bridal store
in Danbury, Conn. recently held a bridal fashion show at a nearby
nursing and rehabilitation facility.
The couple is spending
$10,000 on the reception, which will be held at a wedding hall. They are
planning to have 10 people in the wedding party, including her two
grown sons, ages 56 and 54, who will be giving her away, and her
5-year-old great grandson who will serve as the ring bearer. The couple
also hired a DJ and a florist who is creating a floral arch.
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